Case Studies

MAC Indonesia
MAC Indonesia

PT Mediatama Anugrah Citra (MAC) was formed as a subsidiary of the Emtek Group to develop the business of Pay TV in Indonesia using the latest Digital Television Technology of Digital Video Broadcasting (DVB). The main driver for the formation of MAC is to influence upon the convergence of Technology, Multimedia, and Telecommunication (TMT) to offer differentiated services to the customer.

Digi India
Digi India

Digicable Ltd is one of the largest Cable distribution companies in India with a strong emphasis given ton quality of service and content. The company is catering to millions of subscribers who are spread across 125 locations in 46 cities and 14 states across India.

DEN India
DEN India

DEN Networks Limited is one of India’s leading cable TV distribution companies reaching eleven million households across key states and cities of India. DEN operates on majority of cable TV households in states like Delhi, Uttar Pradesh and Karnataka and has a significant presence in important cities in Maharashtra (including Mumbai), Gujarat, Rajasthan, Haryana and Kerala.

CEC Vietnam
CEC Vietnam

The Pay TV industry in Vietnam is still in its growth stages, with few players competing for dominance in the market. A realization that modern customers are not wholly motivated by low price at the expense of quality, and that they expect real value for money, was the key strategic decision point for CEC. This consumer behavior pattern has allowed CEC take a different route in grabbing new market shares while developing their differentiation strategies.